Yahoo Exercise

B.

Part I - Preparing and conducting an Interview
1. Identify Objectives of your study

The objective of this interview is to improve on the existing problems users faced when using Yahoo! site.


2. Select the type of Interview (Unstructured, Structured and Semi-structured)

Semi-Structured.


3. Write the Questions for your Interview

1. How often do you use it? ________
2. How much time u spend on yahoo? ________
3. What do you think of the search engine, is it easy to search ? Y/N
4. Are you happy with the current functions they are providing? Y/N
5. Which sections can be improved? _________
6. Do you think they should add more functions? if so, what? ________


4. Conduct your interview with a “potential” user

Jackson Tan
Student from NYP Business

1. once per 3 months(I use Google for search engine)
2. 2 minutes
3. I don't like it when they store the history of the search
4. No
5. Remove the history of search section, and have more flash games.
6. No, just need to improve the current site.


5. Note down your findings

Google seems to be a better search engine than Yahoo, but Yahoo provides more services. It depends on the user, what he or she use it for.



Part II – Preparing a Survey
1. Identify Objectives of your study

Objective of the survey is to improve further on the existing website.


2. Select a response format (close-ended or open-ended questions)

Close-ended


3. Write the Questions for your Survey

1. Do you have a yahoo account?
2. Do you use yahoo ?
3. What do you use yahoo for?
4. What other functions that yahoo provide interests you?
5. Is the interface easy to understand?
6. Which function do you use the most?

4. Select your Distribution Method and say why?

Online survey, since Yahoo is a website, so mojority of the users are internet savvy. It is also more convenient for them so we can get more responses.


5. Design your survey form (Sketch out if your are doing a Web Survey)

Please circle your choices.

1. Do you have a yahoo account? Y/N

2. Do you use yahoo ? Y/N

3. What do you use yahoo for?
Use the search engine/ Read the news/ Check mail / Others (Please Specify) ________

4. What other functions that yahoo provide interests you?
Facebook, Flickr, Friendster / Messenger / Others (Please Specify) ________

5. Is the interface easy to understand? Y/N

6. Which function do you use the most?
Mail/ Search Engine / Others (Please Specify) _______




Part III – Survey Analysis
1. For each of the following datasets, calculate the median, mean and standard
deviation of the mean:

a. 2, 2, 2, 2

Median: 2
Mean: 2
Standard Deviation: 0


b. 0.67, 1.03, -0.38, -0.75, 0.79, -0.13, 1.57, -1.78, -0.58, -1.43

Median: -0.255
Mean:-0.099
Standard Deviation: √10.77429 = 3.282421


c. 4.7, 11, 0.42, 0.18, 6.2, 0.74, 38, 0.016, 0.26, 0.037

Median: 6.155
Mean: 0.58
Standard Deviation: √124.748 = 11.169