The answer would be Lion. ( the answer would be behind the pamphlet for those who do not wish to solve the riddle) However we realised this could be dangerous as kids might run around trying to solve the riddle.
We came up with other ideas such as using a stamp to allow the users to stamp the icon and information of where they parked (in invisible ink) on their hands. They would then shine the stamp under light to see the icon and information. This would be interesting and new for the users. They also would not have to carry around a pamphlet nor write on anything to help them to remember.
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